“Forming the creation is the best part of the creator” ~ Cherel Ito
Sadly, after 75 years of providing quality film to photographers and filmmakers all over the world, Kodachrome film will no longer be sold. The digital camera industry, has taken it’s toll. But, for 75 years, Kodachrome film was a dream fulfilled for many, many photographers all over the world. The film was known for being able to produce legendary color quality images. To read more information on the demise of this product, please visit http://on.msnbc.com/fSOvkC.
Although sad to see a film product once in great demand disappear, the most important element of outstanding photography will be a constant, no matter whether it is captured digitally or on the latest and best brand of film. The ability to capture images with a unique perspective and sensitive eye toward the subject’s emotions will always reign as the difference between mediocre photography and celebrated photography.
To be sure, Cherel Ito would have excelled in the digital photography world, too.Much of her career in the filmmaking and photography world was during a time of cultural experimentation, the late 1960s and the 1970s. Her photography was often reflective of the times. It was not main stream photography. It was for this reason Cherel Ito’s images remain in a permanent collection at the National Museum of Women in the Arts. www.nmwa.org.
Through the Lens of her Camera offers readers a resource of images taken in a very different time in history. The images reflect an era far before the digital age and captures the times of what were perhaps the greatest counter-culture and experimentation years our country has ever experienced. For more information on the book and the photographer, Cherel Ito, please visit www.cherelitobook.com.